Development of Seribu Rumah Gadang Village as a Tourism Destination

Abstract

The Seribu Rumah Gadang village is one of the potential tourist destinations to be developed. The aim is to ensure that the tourism sector in West Sumatra continues to progress and grow, thereby increasing the economic sector. This research is a descriptive study with a qualitative approach. The data analysis technique used is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The study results indicate that the strategy for developing the village of a thousand "rumah gadang" should be formulated using SWOT analysis. By using SWOT analysis, the Strengths, Weaknesses, Opportunities, and Threats in development will be apparent, making it easier to formulate an ideal strategy for development planning. The right strategy in developing the village of a thousand "rumah gadang" as a tourist attraction is crucial. One effective approach is to utilize the strengths of the village to optimize tourism opportunities. By combining the natural beauty, cultural uniqueness, environmental sustainability, culinary tourism (rendang), cool environmental conditions, adequate accessibility, friendly community attitudes, security provided by authorities, and by implementing the right strategies, the village of a thousand "rumah gadang" has great potential to become a leading tourist destination attracting both domestic and international tourists.